HE IS ANYTHING. HIDDEN AMONG HUNDREDS AND THOUSAND OPTIONS OF TOILET WATER, SPIRITS, AROMATIC COMPOSITIONS, AS MASS, SO AND Niche. HOW TO FIND IT ONLY? THIS IS MOST OWN, UNIQUE AND CHARMING FRAGRANCE, ABLE TO CELEBRATE EVERY DAY OR TO GIVE AN UNdescriptable THRESHOLD FOR SPECIAL CONSIDERATIONS ... SEEMS BETWEEN VARIOUSLY SMALL. HOWEVER, IT IS NECESSARY TO APPLY TO AN EXPERT, AS MANY QUESTIONS ARE DISAPPOINTED BY YOURSELF.
Meet Danny Ventura, the international expert and manager of Beaute Prestige Internationale (BPI), whose portfolio includes the spirits of such illustrious brands as Issey Miyake, Narciso Rodriguez and Jean Paul Gaultier, which are sold today in 112 countries. Well, he knows exactly how to choose “his” perfumes, how to “wear them” and how a precisely selected perfume can emphasize your personality.
Danny, I'll start with the most obvious question, how to choose the perfect perfume?
ABOUT! This question is always asked to me by everyone. As perfumers, we always tried to keep the answer to it secret. After all, the actual process of creating aromas is pure chemistry, in which there is nothing sensual, solid formulas. Therefore, mainly perfumers hid their aromas behind the “veil” of secrets, allowing customers to explore the packaging, bottles and their contents themselves. And yet, there are ways to find the perfect scent by finding yourself in a perfume store surrounded by 500 or more varied bottles and boxes.
The first thing I advise my customers is to go to the store early in the morning, when the nose is still able to smell and is not “clogged” with the daily aromas of the city - flowers, grass, exhaust fumes, dust, smells of food from numerous cafes. The second, this is already on the way to the store, try to imagine the happiest moments in your life - a vacation, birthday or wedding. If this is a wedding, try to imagine more precisely what exactly brought you absolute happiness - a bride’s bouquet, or a cake, or the lawn where the celebration was held, or the beach. As soon as you recall this feeling of happiness and lightness, go to the store and seek help from sales consultants who know all the bottles by heart, because they work with them every day. Your request should look something like this: “Please give me three perfumes that convey the aroma of snow-capped mountains (for example). The seller will understand that you need something fresh and light and give you samples. Never sniff at a time more than three flavors, perception becomes dull. Sprinkle one sample on your right wrist, another on your left, and a third on one of your hands in the elbow. And go home. Don't buy anything. That fragrance that you will continue to enjoy after a couple of hours or in the evening of that day, definitely "wa ".
Is it always necessary to try the aroma on yourself, isn’t it enough to just smell it on a piece of white cardboard?
Sure! The aroma reveals on the skin of different people in its own way. It depends on many factors - a person’s age, his lifestyle, nutrition, country of residence, health status and many others. Moreover, we must remember that every seven years our body is updated, just as a lizard throws off its tail, and a new one grows from it. Along with this, the natural aroma of the body changes, and with it the perception of third-party odors and habits. So, never buy perfume without first trying it on your own skin. And what's more, try not to react only to the packaging, no matter how beautiful it may be, or to advertising, even if it depicts your any actress with whom you unconsciously would like to associate your image. For you, the most important thing is a fragrance that should emphasize only your personality. Fragrance is pure energy, it must live and vibrate on your skin. And once you have made your choice, be sure to buy what you like and suits.
Is it true that the same scents behave differently in different weather conditions? And what is better to choose for the cool northern latitudes, and what will sound great in a hot and humid climate?
Very good question. Usually, perfumes can be conditionally divided into daytime and evening ones, the first ones are lighter, the second ones are saturated, complex and more sweet. In addition, perfumes are also divided by the seasons - in the winter you need to choose something heavier, and in the summer - fresh and invigorating. You must pay attention to this.
So, the saturation of the aroma should also change from morning to evening?
Yes, definitely. In the morning it is best to use colognes or flavored body sprays with a low concentration of perfume (about 3%), as well as lotion or milk, in the afternoon - toilet water (about 11%), and only in the evening - perfumed water (15-32%) or actually perfumes with the highest concentration of aromatic substances (32-50%).
How to apply perfume?
Using perfume, most of us make one and the most common mistake - we apply perfume as a final touch, after hairstyle and makeup, running away to work or to a party. It is not right. Perfume should be worn as the legendary Marilyn Monroe did, saying that she puts on "only Chanel No. 5" in bed. That is, after the morning shower, the first thing to “put on” yourself is perfume, and you need to apply it not only on the neck and earlobes, but also on the elbow bends, wrists, under the chest, on the stomach, and even under knees, then, when opened, they will give you their freshness and fragrance throughout the day. If you change the “daytime” perfumes to “evening” ones during the day, be sure to take a shower to wash off the molecules of the previous fragrance from your skin, thereby allowing the second perfume to open completely and prevent mixing of different perfumes, which may result in not very it smells good.
Do you always, as an expert, can determine how correctly the spirits of the interlocutor or interlocutor are chosen by looking at her or his clothes, shoes, hairstyle, and behavior?
Almost always. And, fortunately, many people still choose perfumes in accordance with their internal state and lifestyle. If I see a woman with a perfect hairstyle, make-up, in a beautiful evening dress, in high heels, of course, I will expect from her a corresponding aroma - sensual, sexy, deep. In other words, if I see Ferrari in front of me, then it should smell like a Ferrari! Of course, it happens that when I look at an absolutely modest girl dressed in a country style, I suddenly hear the smell of absolutely dramatic and complex perfumes that would suit a “vamp woman” more, I ask: “Did you choose these perfumes?” I usually hear the answer: "No, this is a gift."
Then, please give advice, how not to make a mistake with a gift?
It is worth inviting the person to whom you are going to give the perfume to the store with you and make a choice together so that the gift is pleasant, and not vice versa. Moreover, now many companies offer the possibility of creating "their own" aromatic combinations directly in stores. This can also be a great solution.
Tell me, Danny, are men as picky in choosing colognes as women are? Or they don’t care - they gave perfume for some holiday, okay?
Men used to buy colognes only as a skin care product after shaving. Modern men love good perfume no less than women. Sometimes, however, they cannot catch the nose of all the nuances of perfume, but still gravitate towards persistent chypre or woody compositions that emphasize masculinity, strength and energy.
Thanks for your advice, Danny. I hope they help our readers find the perfect fragrance.