The house that HäagenDazs built

HäagenDazs, an ice cream brand, has launched a new ad campaign in Dubai to reflect the brand's philosophy of luxury and high fashion.

The guests were able to taste new varieties of goodies and watch a new commercial with the Hollywood star and the new “face” of the Bradley Cooper brand, which originally planned to arrive at the party in person. The world-famous brand HäagenDazs was founded by the Matus family-owned company in New York in the 1920s. The author of the recipe was Ruben Mattus. He saw the main idea in creating a “one-of-a-kind, better” ice cream.

To do this, from the very beginning he used only fresh natural products. Since 2001, the brand has been owned by the American food giant General Mills, the sixth largest food industry company in the world.