SENSATION! ROBERTO CAVALLI - ITALIAN DESIGNER, Whose name is inextricably linked to the popularization of "ANIMAL" PRINTS AND Flying SILHOUETTES IN WOMEN'S FASHION, WAS PRESENTLY ATTENDOUSLY AWAKENING STARKLY WORDS. OF COURSE, FEMALE. AND UNCERTAINLY, NAMED BY THE NAME OF ITS CREATOR - ROBERTO CAVALLI.
The presentation took place at the Roberto Cavalli branded boutique in the Mall of the Emirates in the presence of numerous press representatives. Roberto Cavalli himself and the muse of the new perfume, model and actress Eliza Sednaui became her guests of honor. It would be completely unforgivable not to talk with both.
Roberto, tell me, please, what image of a woman did you imagine working on the creation of your first company perfumes?
I imagined an absolutely positive woman, cheerful and cheerful. Confident, mistress of her own destiny. One with blood charm and charm. I love women who are free and independent in spirit, strong-willed and rebellious. A strong personality is for me the most striking expression of a woman's sexuality. It was to such a lady that I dedicated my perfume.
Why did you decide to make a presentation in Dubai?
Dubai is an important city for me. For me, it is a symbol of modernity, movement and beauty. It is a city of sun and heat. I love him for many years. And this love brought me here so that I could share my joy from creating my first signature fragrance with all the women who, like me, love this city. It is very important for me to feel love, and it is everywhere.
How is your new fragrance for women different from other fashionable perfumes today?
That's a very difficult question. And hardly any other designer or perfumer will be able to answer him. I create how I feel. Working on the fragrance, I tried to make it unique and unforgettable. Tell me why the smell of Chanel No. 5 is so popular today, after so many years? This is a big question for me. And I have not yet found an answer to it.
But women like him! Creating my own fragrance, I certainly made it for women, but I dedicated it to men! Because a woman chooses perfumes, and only a man is able to fully evaluate them! I am sure that the perfumes of Roberto Cavalli will be incredibly popular. Maybe not right away. But over time, for sure! Because they will not allow a woman to go unnoticed. That is the point.
Who helped you bring the new fragrance to life?
Of course, Coty Inc.! They believed in my idea, which perfumer Louise Turner from Givaudan embodied. I really liked our union, because I love working with professionals. And Coty are real pros! We have got an exquisite oriental floral, slightly spicy aroma, calling for adventure.
It is no coincidence that my muse was the graceful, flexible and gentle Eliza Sednaui. She is just the embodiment of that rebellious and free woman, about whose image I was thinking. Perfumes reveal their character with Madagascar pink pepper, continue in the "heart" with orange color, and then envelop the lady with the sensual warmth of tonka beans and sweet vanilla. In my opinion, it turned out a pure provocation!
It is clear why for the advertising campaign of the perfumes Roberto Cavalli, Eliza Sednaui, who has the grace of a panther, was chosen! And the whole idea of the video revolved around the habits of tigers and other large cats. Does this mean that a woman who uses the perfume of Roberto Cavalli should not only be elegant and beautiful, but also strong?
Of course! You are from Russia, and you understand immediately! From the very beginning, the idea of aroma was formulated as a “beast's skin”, because, in fact, perfumes should serve a woman as a second skin, be a reflection of her inner world. Thus the world was created by God, our best Creator - the tiger has its own, one of the most beautiful skins with the kingdom of animals, the snake has its own, and the woman also had to have her own "skin".
I borrowed the idea from God (laughs), and tried to create a canvas that would envelop my woman. Woman Roberto Cavalli! And, of course, this woman must be strong, and sexy, and certainly independent. Such are they, wild cats ...
How will this fragrant story continue?
I believe that it will be a very interesting fairy tale .... And I hope that this fragrance will have many fans. As beautiful, young and daring as my muse is Eliza Sednaui! Thanks Roberto! And for amazing perfumes, and for conversation.
Saying goodbye to the maestro, I asked the question "How did you like to be Roberto Cavalli's muse?" to Eliza Sednaui. The beauty replied: “I was stunned by this proposal! Roberto called me and invited me to take part in the project, it was so unexpected that I was in seventh heaven! I really enjoyed working with the team of Roberto Cavalli and Coty. The whole process was so harmonious that when I first inhaled the perfume, I realized that it was mine!
They are surprisingly strong, with their own recognizable character, and at the same time with noticeable soft notes. It seems to me that modern women should have both strength and weakness to a sufficient extent. Sometimes be “white and fluffy”, and sometimes be able to “release claws”! The new fragrance, whose muse Roberto Cavalli chose me, is just about that. Try, understand! "
And in the late evening of the same day in the Dubai Cavalli Club, a huge number of guests invited to the celebration celebrated the release of the first women's perfumes in the history of Roberto Cavalli's house. The audience rested in the company of the maestro himself, who gave an incendiary speech, talked nicely and presented everyone his new creation, and also danced to live music performed by the brilliant vocalist Chris Willis. What can I say, it was an unforgettable evening! Bravo, Cavalli!
