Dubai Launches New Art Promotion Initiative
The creative division of Dubai Media Office Brand Dubai and the Dubai International Financial Center (DIFC) are launching a series of joint initiatives to promote art, innovation and entrepreneurship.
The organizations announced a number of joint projects as part of a new partnership at the opening of Gate Avenue, the new shopping and entertainment center at DIFC.
Brand Dubai and DIFC will jointly launch the One-Mile Gallery at Gate Avenue, which will serve as a showcase for the best works of world and regional art.
Mona Al Marri, CEO of Dubai Media Office, said: "As part of our new long-term partnership, Brand Dubai and DIFC will work to promote the growth of the city's art direction and creative entrepreneurs."
“As one of the largest philanthropists in the region, DIFC has put together a wonderful art collection over the years. With the help of One Mile Gallery we want to open access to this collection,” she added.
Essa Kazim, DIFC Governor, added: “Art and culture are critical to the life of the city ... together with Brand Dubai we strive to create a space in which ideas and imagination can develop.”
Brand Dubai and DIFC also launched the second phase of a campaign to support companies owned by the emirates. DIFC will provide ten establishments with exclusive space at Gate Avenue and assist with licensing.
DIFC also introduced Design House at Gate Avenue, which includes 12 startups in fashion, home goods, jewelry and design. In total, Gate Avenue has more than 200 restaurants, boutiques, shops and entertainment venues.
