New classic

The first Balenciaga fragrance, created by Alexander Wong, refers to the origins of the Balenciaga House, by the way, the first for the designer.
Wong was appointed Creative Director of Balenciaga in December 2012 and has already presented several successful collections. It turned out that the designer worked on the creation of the fragrance B. Balenciaga from the first days of his appointment, and in mid-October he will already appear in stores. “Each step in creating a fragrance takes a lot of time. I tried to combine the history and DNA of the brand and my vision.
Creating a fragrance is a more complicated process than creating clothes and accessories, although there are many purely technical aspects, "said the designer. The flacon with a splitting effect is a tribute to the legendary marble floor in the historic Balenciaga boutique at Avenue George V in Paris. Itself the fragrance combines notes of lily, bell, iris and cedar.

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