WE DO NOT FOR SOMETHING WHO AND WHEN THE HABITABLE THINGS WERE INVENTED IN OUR CLOTHING. And THEIR HISTORY IS A SEPARATE SEPARATE AND ENOUGH INTERESTING. GREAT CUTTERS WERE ADDED TO SOMETHING AT YOUR TIME, SOMETHING WE ARE OBLIGED TO ATHLETES, ACADEMICIANS AND EVEN MILITARY. THE WORLD OF FASHION IS CHANGING, BUT SUCCESSFULLY FINDED SOLUTIONS FOREVER ARE INTO OUR LIFE. SO - WHO, WHERE, WHEN. It is customary to start the historical series of couturier inventors with Charles Frederick Worth, who sheathed the last empresses and first film actresses in the 19th century. This Englishman came up with a name tag label, which increases the price of clothes sewn to her by an order of magnitude, as well as fashion shows as a way to best demonstrate dresses from all sides and live.
It is curious that the main spring accessory - sunglasses - appeared much earlier. It is believed that even the Roman emperor Nero watched gladiatorial battles through specially honed emerald lenses, and Napoleon Bonaparte, sending his soldiers to Egypt, ordered everyone to be equipped with glasses with tinted windows.
Somewhat later, American General Douglas MacArthur and a dream factory in the vicinity of Los Angeles had a hand in popularizing sunglasses. Even before the Second World War, Hollywood movie actors practically didn’t take off-screen sunglasses of the Italian company Persol - this was compelled by the unbearably bright light of the pavilion spotlights, which made our eyes red. Many came across in this form under the lens of the paparazzi. The triumphant general preferred to give interviews without taking off his Aviator sunglasses produced by Ray Ban, an American brand created in 1937.
Named CIRCUIT LABEL, which increases the price of clothing sewn to it by an order of magnitude, was invented by couturier inventor Charles Frederick Worth
Knitted Revolution
T-shirts and polo shirts that became classics of informal clothing in the warm season were invented in the first half of the last century. Polo, contrary to popular belief, was not invented by Ralph Lauren at all. In 1926, the French tennis player Rene Lacoste first appeared on the court in his own short-sleeved knit shirt. She was so comfortable that Rene decided to leave the big sport and establish her own clothing line. A little later, under the emblem with a crocodile, sneakers began to be produced, developed in Weimar Germany by the Dassler brothers on the basis of rubber-made canvas sports shoes with the registered name Keds, released by the American company US Rubber in 1916.
The t-shirt, according to the well-established version, was invented at Pearl Harbor in 1942. American sailors had a hot weather in Hawaii not only because of Japanese air raids, and the command became generous, ordering an experimental batch of short-sleeved vests. Upon returning home, the sailors were in no hurry to part with such practical equipment. We played football and guitars in it, ran on dates, modestly proud of a brutal-frontal product that could be easily taken off your head. The movie actor Marlon Brando finally civilized the T-shirt in the 1951 television play Desire Tram.
Bombs and lightnings
Ladies are usually inclined to consider women's pants to be the most important invention of the 20th century, while gentlemen are women’s open swimsuits. Each can be understood in its own way. Coco Chanel introduced trousers for ladies; Yves Saint Laurent sewed the first women's pantsuit in 1966. The maestro also noted in history with safari-style dresses and the glamorization of a previously purely working overalls.
Shortened women's capri pants were invented in 1948 by German fashion designer Sonia de Lennart. Resting on the Italian island of the same name, she noticed that the short pants of local fishermen are much more practical for sea adventures. And two years before that, French fashion designer Louis Rird had blown up the pattern of public perception with a separate female bikini swimsuit. The name came up with the couturier on July 5, 1946 - four days after the nuclear tests on the Bikini Atoll. Then, the correlation of both explosions did not yet have a negative color for marketers. However, there were no marketers then ...
If we are talking about beach ensembles, Calvin Klein invented the American couturier in men's 80s, which was popular today in men's swimming trunks. He also owns the idea of designer expensive jeans (1978, studio ripped jeans later invented by Dolce and Gabbana) and three minimally necessary things for a man’s wardrobe: a white T-shirt, blue jeans, a black sweater. Time has made adjustments to this concept. A little later, compatriot Kleina Donna Karan formulated her vision of seven things that a modern inhabitant of a megalopolis needs: pants, a sweater, a blouse, a leather jacket, a suit and an evening dress.
Leggings, they are leggings in the Russian language, was invented by Karl Lagerfeld, after becoming the creative director of Chanel House in 1983. The track records of haute couture masters have hundreds of copyright patents but, as a rule, they are valuable primarily for in-shop ideas. If we talk about breakthroughs in the field of mass production, the idea of decorating clothes with crystal rhinestones was born by Christian Dior in 1955 together with Daniel Swarovski. Pierre Cardin came up with colored tights and boots. For the first time, the zipper was sewn by fashion designer Elsa Schiaparelli, the niece of the discoverer of Martian channels.
She patented a knitted dress in 1927, and then introduced pink barbie color to fashionistas - and she was buried in it.
T-shirt with a print as an expression of social position was introduced into fashion in the 1970s by the English designer Katherine Hamnett. She, in fact, was not the first - the portrait of US presidential candidate Thomas Dewey was first printed on a white T-shirt in 1948. In the 60s, the green army T-shirt was actively painted with pacifists of “colors”, using ballpoint pens designed for the first cosmonauts by Bic. But only a graduate of London's St. Martin's College of Design managed to make a print on a T-shirt an event of world significance, which even the popular sociologist Eric Berne could not ignore.
The future was yesterday
Fashion is cyclical, just like architecture. Changing trends are easily traced by the eyes of even a very sophisticated observer. But at any turn of style, the main role is played by truly practical things. Try to take away a leather backpack from a accustomed tourist who is used to sightseeing, even a very impressionable tourist, loafers from Ferrari who rented a dandy for a resort rental, or persuade a yachtsman on some other shoes, except boaters.
A backpack with a long belt in the early 60s was borrowed from the tourist arsenal of Welshki Mary Quantum, better known as the author of a miniskirt. Then the world fashion was already tired of the post-war female style New Look, invented by Dior. It took a new look, and Mary began to create the image of a teenage girl. A little blue skirt, a ribbon in a braid, low-heeled shoes, dresses not tall, short school haircuts, the school habit of wearing everything behind her back. One of her collections bore the working name "Lolita" (in 1955, the scandalous novel of the same name by Vladimir Nabokov was published), the other - "Mini". The presentation of the front-wheel drive subcompact Alec Issigonis took place in 1959 - four years before the first defile of miniskirts on board the Queen Elisabeth ocean liner. So all disputes over the parity of names are proposed to be considered redundant.
Moccasins from the everyday life of the American Indians in 1950 were projected into the driver's life by the Gucci House. Any driver knows what happens to model leather shoes if you often depress the clutch pedal. Suede, without looking removable moccasins with a heel on a rubber course were an ideal solution for the ever-arriving caste of owners of personal vehicles. When automatic transmissions came into mass use, loafers adherents were reduced, but a real rider would always prefer a “pen”.
In 1935, the yachtmaster Paul Sperry spied the habit of holding onto the wet ice slope confidently with his Spaniel Prince, walking with him along the Long Island in winter. Returning home and working with a knife on his own sneakers, he made shoes that not only did not fall off his feet and at the same time did not stain the teak deck, but also made it possible to stand on it during a storm of any point - due to the strengthening of the contact point under the thumb muscles. This is how a topsider appeared - at the same time a new image and function of shoes, and at the same time a world famous brand.
Today, we all enjoy the unisex on vacation, designed by Ted Lapidus in 1965, and (just in case) we go cycling in clothes with reflectors invented in 1984 by Stella McCartney for the Adidas line. Tomorrow, a native of Hiroshima Issei Miyake prepared us seamless dresses, individually modeled by a computer from a single roll of fabric on the principle of origami. To wear or not to wear - choose for everyone. To return to the natural or to dress as futurist as possible is our choice, but in any case, someone from above does not stop thinking about our comfort
