Molton Brown. Leading Spa Cosmetics Comes to Dubai

Amy Nelson-Bennett, Marketing Director, Molton Brown Group of Companies, shares her opinion on the brand development strategy in the Emirates and talks about the new collection.

Amy, the brand Molton Brown is well known to European fans of natural and high-quality Spa cosmetics. When did you decide to open the Molton Brown brand boutique in Dubai?

We decided to expand the brand in the Middle East a couple of years ago. For us, this market was completely unknown and unexplored. We did not want to miss this opportunity, and found a partner in the face of the Chalhoub Group. All agreements were reached, so even the crisis could not become a reason not to open a store. Molton Brown products have already been presented here in some hotel chains, as the brand initially specialized in the supply of shampoos and bath and shower products to five-star hotels. Today it's time to introduce everyone to our cosmetic lines.

Will there be opened in Dubai Spa-centers powered by Molton Brown, as is already happening in London?

Today, we are engaged in the supply of our cosmetics to hotels and company stores. Spa is a growing segment of our business. We plan to expand it in the future, creating special products for Spa-procedures and professional use in salons. Probably, the first specialized Molton Brown Spa-center will be opened in the UK, as our production facilities are located there, and it will be easier for us to track consumer demand and make the necessary adjustments to the product formulation or packaging.

As for Dubai, it may be that we will offer some of the Spa-centers at the hotel to try our products. But the realization of these ideas is still far away.

What collections did you present today at the Molton Brown brand store in Dubai Mall?

All our best sellers are the Nature line for tired skin, Unwind - for raising the tone of the whole body after a long day, Purify - for enriching the skin with vitamins and amino acids, and Sleep - for relaxation, deep sleep and restoration of strength. All lines include: bath foam, shower gel, body oil, scrubs and creams for feet and hands, body milk, and scented candles. There is in our new store a special series of products for men's skin care, gift sets, home air fragrances and many other interesting products.

Amy, which collection do you like best?

I like different products from all collections. For example, a completely magical hand cream from the Nature line, or aromatic stones from the Sleep line. The latter is generally a masterpiece. This is the box in which your calm and deep sleep hides. Just open the lid for the night - and your bedroom will be filled with a light aroma emanating from pieces of amber, flavored with natural aromatic oils.

Amy, what is the advantage of Molton Brown cosmetics compared to other cosmetic brands?

In that it is completely natural, made from the highest quality ingredients in unique combinations that are created in our laboratories. Even the smell of each Molton Brown product has a beneficial effect on the whole body, and the action of the active ingredients significantly improves the condition of the skin, especially in such a hot and dry climate as in the UAE. Our aromatic compositions, for example, contain the same concentration of active ingredients as in the most expensive and famous perfumes. Under no circumstances will we compromise when it comes to quality. Even the packaging is thought out to the smallest detail.

Is there any tool that you would particularly recommend using in the Emirates?

I would recommend paying special attention to our line of sunscreens, especially now, in spring and summer. But it’s better if you try to discover all the Molton Brown collections. Believe me, you will not be disappointed.

Watch the video: Molton Brown Seabourn 27 05 2016 (May 2024).