A contemporary of the most striking fashion designers of the 20th century - Paul Poiret and Coco Chanel - Jeanne Lanvan (1867-1946) occupies a special place in the history of European costume. At the beginning of the 20th century, she dressed with equal success both conservative members of the French Academy and representatives of artistic bohemia. She easily caught the general trends in fashion, well knew the history of art. Moreover, she had her own style, little changed under the influence of external circumstances. She was romantic, delicate, loved flowing lines, delicate colors - pale pink and lavender, and preferred thin silk embroidery with a fine pattern, soft, supple folds, moderate length and feminine neckline.
Things Lanwan enjoyed great success. In the 1920s She opened her own stores in Madrid, Biarritz, Deauville, Cannes and Buenos Aires. In the Paris House of Lanvans, there were already departments of men's, children's and sportswear, furs, perfumes. Her unobtrusively sweet perfume Arpege went down in history along with “Chanel No. 5”, “Madame Rochas” by Marcel Roche and “Shalimar” by Jacques Guerlain.
