Chloe Lavender, nasturtium, orange blossom ...

Where do the ideas come from? Often they are copied from others. This happened with the collection of pure floral fragrances Chloe Eau de Fleurs. At first, the Chloe Fragrances division drew attention to the fact that a house such as Chanel released its collection of Les Exclusifs fragrances, then Hermes House presented to the fans' line Hermessence d'Hermes, and Guirlain - Aqua Allegoria. this led to the creation of their own line of aromas, which would allow to express pure feelings and emotions, without falling under any marketing segmentation. Thus the unique spirits “Lavander” (“Lavender”), “Capucine” (“Nasturtium”) and “Neroli” (“Orange Blossom”) were born.

Sarah Dadul, international marketing director at Chloe Fragrances, is absolutely convinced that all three new Chloe fragrances are a new word in the world of modern perfumery. “With our new lines, we have once again emphasized the luxurious image of Chloe perfumes,” says Sarah. “We have used the rarest ingredients in combination with traditional and modern materials, as well as excellent and at first glance very simple packaging.”

Sarah, why were these flowers chosen to create the collection?

Nasturtium is a flower that grows in all the gardens of the world and at the same time has a simple but very interesting aroma that gave amazing results in perfumes. Lavender is the most common ingredient in all men's fragrances in the world, and we first used it in perfumes for women. It turned out very juicy and expressive. Very Chloe! Orange tree flowers are a popular element of many citrus floral aromas, however, we decided to make it more refined by adding a few extracts of valuable tree species to the base, so that it differs qualitatively from what is already on the market, and to get the effect of “baby skin” .

What are the core values ​​of your new fragrances?

Freshness, naturalness, lightness and at the same time, elegance and recognition.

Is there any connection between Chloe's signature fragrances and the new Eau de Fleurs?

Three luxurious flowers from the new collection continue the story launched by Chloe EDT signature eau de toilette. This is the story of modern perfumery with vintage notes.

What makes the perfumes from the Chloe Eau de Fleurs collection unique in the modern perfume industry?

The simplicity of individual notes, which is achieved by the exquisite overlays of many luxurious ingredients All perfumes from Eau de Fleurs are modern and incredibly fresh, with shades of soft and unobtrusive femininity intertwined with courageous chords at the base. Eau de Fleurs perfumes are designed for those who want to stand out from the crowd. The purity of our aromas contributes to this more than.

When will the Chloe Eau de Fleurs collection appear on store shelves?

The Chloe Eau de Fleurs collection has already gone on sale in late February 2010. We hope that among your readers she will find her fans.

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