Por el fin's

They say that success is the lot of strong workaholics who almost from childhood know what they want and stubbornly climb to the heights. No, no. Some success stories seem to have been specially created in order to refute this. The history of Fin's shoe brand from the UK is just one of them. Just two years old, and Fin's loafers are already flaunting on the shelves of boutiques along all the coasts, now including our Dubai Boutique 1, as well as on the sleek feet of many enviable men.

Upon closer inspection, Fin's bestseller, the George model, turned out to be simple, elementary moccasins, of which the Mediterranean industry has been producing in abundance for many decades, moreover, it is of no worse quality. Maybe it's all about the color scheme? Are the colors really unusual and non-elementary, like the almost acidic “Mysterious Pistachio” or “Raspberries from Ibiza” to “London Navy Blue”, deep and bewitching like a dark summer night? Maybe the whole thing is a combination of material and color? Such colors in suede just play! Or maybe the secret is that Fin's is a much cheaper Tod's replica? They cost, on average, a little more than 1500 dirhams per pair. And finally, is it possible that our men also want a holiday, and the prerogative to walk in the color of "fuchsia" is no longer purely female? In any case, the fact remains - already the first batch of Fin's was sold literally during the presentation of a new brand in Boutique 1 right before our eyes. Some buyers (and customers) took three or four pairs.

“That's what I was counting on when I came up with Fin's - to give men the opportunity to have several pairs of high-quality, stylish and unusual shoes at once, because many men love shoes no less than women!” Said Alexandra Finlay, a young, beautiful British woman, mistress and managing company. - "It was always difficult for my then friend to find something suitable for normal money, so I decided - why not make him happy, and created Fin's, not even counting on such a tremendous success." But success has come - quickly and in abundance. What, then, is the secret?

"In quality, style, price and ... knowledge of male psychology," says Alexandra. “Men are conservative creatures: if they really like something, they will come back again and again, especially when the thing is of high quality and can afford it.”

Indeed, representatives of Boutique 1 just do not choose brands, and Fin's in Dubai did not appear by chance: Fin's London boutique has a large number of customers from the Middle East who buy dozens of pairs of shoes at a time. Now Alexandra's vibrant creations are within a reasonable reach - at the Jumeirah Beach Residence boardwalk. And let the men themselves answer our questions, but we still take off our hat to the success of a girl from London!