The opening ceremony was honored by Flavio Briatore himself, the founder of the famous brand, and Mohidin Binchendi, president of the large Dubai conglomerate BinHendi Enterprises, who took responsibility for popularizing the Italian brand in the United Arab Emirates.
The clothing collections contain everything that a man who can follow fashion trends can dream of, starting with original and unique evening ensembles, branded bathrobes and ending with socks with monograms and slippers with zodiac signs embroidered on them. The Billionaire Italian Couture brand, known for its special attitude and attention to the smallest but luxurious details, was created in 2005. Now it has become the most important addition to the prestigious and voluminous portfolio of BinHendi Enterprises.