The video with Kira Knightley was shot on Concorde Square in Paris by director Joe Wright, with whom the actress has already worked on the film "Pride and Prejudice." By the way, for playing the role of Elizabeth Bennett in this picture, Cyrus was nominated for an Academy Award.
The new Coco Mademoiselle advertising campaign was presented to the general public on March 23, 2011, and on April 1, a new toilet in 200 ml bottles appeared on sale in the world's leading perfume networks.
At the same time, the first advertising posters made by the Peruvian photographer Mario Testino were published. "This is the first women's perfume that I have ever tried, because before that I used only masculine perfumes," the actress herself shared her impressions of the fragrance advertised. - "I, you know, such a girl who always needs to feel firmly on her feet.
My friends told me it was time to grow and move on, and I, being the person who had never tried Coco Mademoiselle before, said that it suits me. "Kira characterizes Coco Mademoiselle fragrance as the right and perfect combination of smells:" He not too strong and not too sweet. I don’t like all these floral smells, I’m different. "
The commercial is composedit consists of two parts - in the first, the girl wakes up, representing a sensual seductress, in the second - she is already the embodiment of the “modern James Bond girl”, racing on a motorcycle through the streets of Paris at such a speed that makes passersby turn around after her.
“I can play positive emotions only when I am happy and completely relaxed,” admits Keira Knightley. The director Joe Wright, who shot the video, knew well about this feature of Kira, and therefore on the set created for her ideally comfortable conditions. The result of the joint work was an exciting and very beautiful story about the modern Amazon, who obeys not only powerful motorcycles, but also attractive men.
The latter lose their head from her femininity, spontaneity and the stunning aroma of Coco Mademoiselle, Chanel. Kira Knightley's partner in this video was a young Argentine actor Alberto Ammann. A good couple! Recall that this is not the first Coco Mademoiselle ad with Keira Knightley. The actress became the face of the legendary fragrance in 2007, playing Coco Chanel herself in her starting commercial.
Keira Knightley was replaced by the model Kate Moss, before which the images of Mademoiselle Coco were represented by the Belgian model Anouk Leper and actress Nicole Kidman. Coco Mademoiselle is the feminine fragrance of Chanel House, created in 2001 by perfumer Jacques Polge, who has been with the company since 1978. Top notes of the composition: orange, mandarin, neroli and bergamot. At the heart of the aroma: mimosa, jasmine, Turkish rose and ylang-ylang, and based on it: tonka, patchouli, vanilla, vetiver and white musk.