"FORMULA-1" - A LUXURY AND EXPENSIVE SPORT IN WHICH A LOT OF FANS IS WORLDWIDE. THE ELITE OF WORLD MOTORSPORTS TAKES PART IN IT, THE BEST PLACE RACE DRIVERS ARE FIGHTING FOR THE TITLE. RACING "FORMULA-1" - THESE ARE Crazy SPEEDS AND PILOTING AT THE LIMIT OF HUMAN POSSIBILITIES ON THE BEST TRACES OF THE WORLD.
The Formula 1 Grand Prix in Abu Dhabi was one of the expected events of the past year. The Abudab race track with a luxurious marina adjacent to the track, bleachers and a hotel is one of the most difficult technically in the history of the "royal" race.
Guests of the competition have the opportunity to watch the competition directly from the yachts or from the VIP areas of the Paddock Club, where we met Eduard Lyman, the manager of the private bank Falcon.
Falcon Private Bank sponsors the Formula One Scuderia Toro Rosso team. This decision was the bank’s first step into the world of high-profile sporting events, helping to increase brand awareness at the global level.
A sponsorship agreement was signed in May 2011, and the Falcon Private Bank logo is now imprinted on coveralls from the Red Bull youth program - Sebastien Buemi and Jaime Alguersuari, and, of course, on the body of the car, Eduardo Limann believes that "it is a great honor - be an integral part of Formula 1 and a great way to penetrate the international market without direct advertising. " “Together with the Scuderia Toro Rosso team,” he says, “we have gained notoriety not only in the global finance industry, but also in the sports arena.
Scuderia Toro Rosso is a talented, ambitious team with a vision of success that matches the bank's values for the best fulfillment of its obligations. It is not necessary that the team is already a world champion, it is important that it strives to become one. "
“In addition, we acknowledge that the presence at such a prestigious event does not limit itself only to watching the races. It is also a great opportunity to meet and meet the right people in an informal setting. You must admit that it’s not just that the richest people in the world invest their money sometimes lucrative teams of different sports, "said Lehmann.
Eduardo puts human relations on the peak of success, believing that those who come to Falcon Private Bank are important for him to be heard and understood correctly. This is one of the few banks that focuses exclusively on private clients with a professional and personalized approach to each. Despite increased competition in the UAE banking sector, Mr. Lehmann is confident that there is a niche for Falcon Private Bank in this region, given that a fairly large number of foreigners live in the country, including wealthy immigrants from the Middle East and the CIS.
The UAE banking system includes both local banks and branches of well-known western banks.
Falcon Private Bank is a highly specialized private bank focused on emerging market countries such as Russia, China, and the Middle East. The Emirates market is interesting in terms of working with demanding customers, as Falcon Private Bank solves welfare management issues and advises VIP clients, wealthy families and institutional investors with account potentials of at least $ 2 million. Given the fact that the ability to access information on private deposits held in Swiss banks is becoming a sore point for many, many foreign investors prefer the Arabic Falcon for its guarantee of the confidentiality of information.
“We don’t need to lure customers,” says Lehmann, “we work with those who need us themselves.”
Initially, Falcon Private Bank was a Swiss bank, which was later acquired by the investment company Aabar Investments PJS, with the main stake in the International Petroleum Investment Company (IPIC), that is, the shareholder, you can say, is now the government of Abu Dhabi. This fact ensures the reliability of the bank, its stability and support from the state. The basis was the best model of Swiss banking service, the quality of which is still undeniable.
In addition to sponsoring a sporting event, Falcon Private Bank recently supported the Garage Center for Contemporary Culture Daria Zhukova in Moscow to create an exhibition in the Central Park of Culture and Rest named after Gorky entitled "The temporary architecture of Gorky Park: from Konstantin Melnikov to Shigeru Ban."
In this regard, Eduard Limann noted that “Falcon Private Bank works with young rapidly developing markets in Eastern and Western Europe, the Persian Gulf and Southeast Asia, which means that bank specialists need to know about the cultural foundations and traditions of clients in order to have "the opportunity to offer them the right solutions. We are deeply convinced that art and sport unite different generations and worldviews, thereby creating a global dialogue between people, cultures and countries."
FINANCIAL CAREER
- Earlier, Mr. Lehmann worked at Goldman, Sachs & Co, acting as a member of the Management Committee, and before that, he was Deputy Head of Julius Baer, supervising the work of the branches in the Western Hemisphere and ensuring the construction of a banking business in New York.
- Eduardo received his education at the Swiss School of Economics and Business Administration (SEBA), and also graduated from the Higher School of Management at Northwestern University in Chicago (USA).
- Lehmann joined Falcon Private Bank in 1997 as a CEO in Zurich.
- The success of his career as a serious financier and head of Falcon Private Bank is determined by the axiom "Money does not tolerate inattention, demanding respect for itself", an unshakable faith in the perfection of the Swiss banking system and a special vision of serving private investors.
