Text: Karina Matevosyan WHERE TO GO FOR A JOURNEY - TO THE MEDITERRANEAN COAST IN SICIL OR EXOTIC MARRAKECH, TO WALK AN OLD STREETS AND SQUARE? FASHIONABLE DESIGNERS HAVE ALREADY MADE YOUR CHOICE BY PRODUCING SUMMER COLLECTIONS DEDICATED TO THE MOST DIFFERENT CONTINENTS. The romance of wanderings has always been close to designers, and the influence of various countries and cultures - from Japan to America - is somehow traced in the collections of each designer. Someone is inspired by picturesque landscapes, others bring ideas from distant travels, still others chant odes to their homeland. Sicilian Domenico Dolce and Milanese of Venetian origin Stefano Gabbana admitted their love for their native Italy. "Italia is love" - this phrase became the slogan of the summer collection of the fashion duo and adorned most of the dresses.
The sights and landscapes of Italian cities such as Pisa, Palermo, Capri and Amalfi, wicker baskets, local painted ceramics, gondoliers and lemons - these Italian simols inspired designers to a fashion show in which models paced to 60s Italian love songs performed by Dean Martin.
Designers of the Tumi brand went on a Mediterranean sea cruise with a whole palette of impressions. The gamma of this shade was reflected in the Mediterranean summer collection. Charlotte Olympia travels more than once - her main passion. A designer of zothic travels to Africa with bags and shoes with classic leopard prints. received the speaking name I - in honor of the book of the famous American female companion and documentary who at the beginning of the 20th century with her husband la throughout Africa.
Like Charlotte Olympia, her collection of adventurers Albert Ferretti. The Italian went to look for inspiration for the Senne-summer collection in the endless beige and sandy desert, which resulted in flying shades of brown shades of chiffon fabrics with lace inserts, decorated with intricate weaving, feathers and complemented by Greek sandals.
Etro designer Veronika Etro did not literally interpret the theme of the East: in the summer collection there are no favorite "Turkish cucumbers" that pop up every time when it comes to the brand’s DNA. Ethnicity in the new vision of the designer becomes unobtrusive and acquires romance and charisma in the form of floral prints and pastel shades on long sundresses. And this went to the collection only to the benefit. Indeed, instead of recognizable and predictable elements, it has the main thing - femininity and harmony.
All models look relaxed and absolutely serene, as if they are walking not on the catwalk, but in the magical garden, where only exciting adventures await them at every turn.
Not without tropical exotics in summer collections. Christian Louboutin dedicated the Hawaii Kawai capsule collection to the island of Hawaii, for which the designer designed a vibrant print of blooming hibiscus. The tropical flower adorned the female models of Houla and Olala shoes, the Triloubi handbag and the Trictrac men's bag. But that's not all - the line includes two limited sets of nail polishes in a box with a floral pattern.
And the American designer Tommy Hilfiger transferred the guests of his show to an exotic island. On a wooden pontoon, surrounded on all sides by water, against the sunset, colorful islanders paraded in shirts with lions and monkeys, flying tunics, shirt dresses, T-shirts with Hawaiian motifs, funny panama in all colors and crocheted things - invariable attributes of Bob Marley's style.
However, Tommy Hilfiger is not the only designer who has used natural landscapes to decorate his fashion shows. Raf Simons got ideas for his final show in the role of creative director of the Dior fashion house on a trip to the south of France, where the view of lavender fields and meadows with sunflowers amazed him with their incredible beauty and purity.
The picturesque fields that cover the fertile lands of American ranches were inspired by Coach designer Claire Waite Keller. The main heroines of the show of her spring-summer collection are brave girls who spend summer days not on the glamorous shores of the Cote d'Azur, but in romantic walks along the fields where grass, wheat and wildflowers grow.
The shooting of advertising campaigns "in the fields" is a favorite technique of many famous photographers. In the golden sands of America, the heroines of the Louis Vuitton summer campaign "Spirit of Travel", models Alicia Wickander and Michelle Williams, went to the house of American comedian Bob Hope in Palm Springs, California. In clothes from the cruise collection with Capucines and Twist bags and vintage suitcases, the girls positioned the French photographer Patrick Demarchelier among the vast American expanses. There, in California, against the backdrop of a snow-white, dried-up salt lake, a shocking fashion photographer Stephen Klein captured the models Natasha Poly, Raquel Zimmerman and Gigi Hadid for the Versace advertising campaign.
Everything we knew about Valentino's passion for travel was embodied in an ad campaign shot by American photojournalist Steve McCurry, famous for his photograph of an Afghan girl. For filming, creative directors Maria Grazia Curie and Pierpaolo Piccioli, along with the photographer, chose Kenosi Amboseli National Park. As a result, savanna landscapes, local huts and aborigines in colorful dresses became an ideal backdrop for models dressed in earthy shades of dresses with opaque, dusty graphic prints and massive bead and feather ornaments.
Fashion and travel are inseparable. Thanks to the efforts of world designers, our outfits can change as quickly as the landscapes around. You can appear in the image of a brave adventurer - in a light sundress and sandals on a flat sole. Or feel like an Amazonian and add a little eccentricity to your image. In any case, modern adventurers prefer primarily freedom and comfort, and where they are on their way is the second thing.
